ORGANIC ABSTRACTION

Exploring Organic Abstraction beyond art and into lifestyle, I imagined a world where architecture, fashion, furniture, jewellery and nature exist within one cohesive visual language.

Using AI, I explored how we can extend a brand identity beyond the product creating environments, experiences and stories that feel natural to the brand. From sculptural spaces and tactile materials to fashion, jewellery and intimate lifestyle details, the focus is on texture, form, color and the experience of living within the aesthetic.

A study of how AI can help transform a visual identity into an entire lifestyle.